Why Hire a Professional?
The number of reasons to have a strong photographic presence grows every time we think of a new way to use media!
Google, Facebook, Yelp, YouTube, LinkedIn, Instagram, Twitter, website, flyers, business cards, thank you cards, employee appreciation or introduction, brochures, etc.
Some stats and facts to explore:
6 reasons to publish images and photos as part of your business marketing tactics:
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Articles with images get 94% more total views
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Including a Photo and a video in a press release increases views by over 45%
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60% of consumers are more likely to consider or contact a business when an image shows up in local search results
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In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
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In an online store, customers think that the quality of a product’s image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
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Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
YouTube
- 3rd most visited website according to Alexa
- 2 billion views per day
- It handles 10% of the internet’s traffic
- Average YouTube user spends 900 seconds per day
- 44% of YouTube’s users are aged between 12 and 34
- 25 million LinkedIn profiles are viewed every day
- One in three professionals on the planet are on LinkedIn
- You can increase your LinkedIn views by 11 times by including a photo
- There were 28 billion Linkedin profile views in Q3, 2014
- 41% of millionaires use LinkedIn
- 13% of LinkedIn users don’t have a Facebook account
- 59% of Linkedin users don’t visit Twitter
Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined.
Photo posts get 39% more interaction
Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. And as we’ve mentioned before, self-explanatory photos seem to perform best.
BUILDING TRUST ON A WEBSITE
“One mistake many businesses do on their websites when trying to add a human factor, is working with stock photography. This plays against the very concept of building trust.
People are educated enough to identify this and, most of them know you paid a buck or two for that image.”
67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.